The International Conference on Persuasive Technology

Persuasive Technology (PT) is a vibrant interdisciplinary research field focusing on the design, development, and evaluation of interactive technologies.

The Persuasive Technology conference brings together international researchers and practitioners from industry and academia who are working in the field of behaviour design and persuasive technologies. As a community, we aim at enriching people’s lives in various domains – e.g., health, safety, and the environment – by supporting their personal goals to change their behaviour.

The previous successful conferences have been organized in the UK, Denmark, Salzburg, Chicago, Padua, Sydney, Linköping, Columbus, Copenhagen, Claremont, Oulu, Palo Alto, Eindhoven, Amsterdam, Waterloo and Cyprus.

The Persuasive Technology Steering Committee works to ensure continuity between conferences, and growth in the persuasive technology field.

The 17th International Conference on Persuasive Technology will be hosted by Hamad Bin Khalifa University, in Qatar, in March 2022. It will be hosted as a hybrid conference.

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The 16th International Conference on Persuasive Technology was hosted by Bournemouth University, in the UK, in April 2021. It was a virtual event due to COVID 19.

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The 15th International Conference on Persuasive Technology was hosted by Aalborg University, Department of Communication and Psychology, in Aalborg in the northern part of Denmark. The conference was organized by the E-learning Lab, Center for User Driven Innovation, Learning and Design. The conference took place in April 2020 and was a virtual event due to COVID 19.

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The 14th International Conference on Persuasive Technology was hosted by the Department of Communication and Internet Studies at the Cyprus University of Technology in Limassol, Cyprus, in April 2019, and organized in collaboration with the University of Oulu, Finland, and the University of Wollongong, Australia.

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The 13th edition of the conference took place in Waterloo, Canada, in April 2018. The theme of the 2018 edition of the conference “Making a Difference” was both a celebration of what Persuasive Technology has accomplished and a challenge for where Persuasive Technology can make a difference in the future.

The 12th International Conference on Persuasive Technologies was hosted by the Centre for eHealth and Wellbeing Research, Persuasive Health Technology Lab, University of Twente (UT), the Netherlands. Its special theme was “Smart Monitoring and Persuasive Coaching,” building bridges between persuasion and personalized health care via real-time data collection and smart, empathic, user-adaptive engaging technology.

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The 11th edition of the conference theme was “Contextual Persuasion: Supporting Life Situations and Challenges by Persuasive Design.” With this conference theme, the ubiquity and situatedness of persuasive interactions was emphasized: How are interactions with persuasive technologies influenced and facilitated by spatial, temporal, social, or individual conditions and characteristics? How can we analyze, design, and evaluate for specific contexts or conditions?

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The 10th edition of the conference highlighted the special theme of “Personal Empowerment Through Persuasive Design” to acknowledge the rising trend of consumers with intelligent devices (e.g., smartphones and wearables) and personal data ubiquitously available in large data sets (currently referred to as “the cloud”) and the empowerment that will occur as well-designed applications provide personally impactful, data-driven support to people at opportune moments.

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The 9th international conference on Persuasive Technology highlighted a special theme, i.e., persuasive, motivating, empowering videogames. Adding game elements has become one of the most challenging and acclaimed strategies to turn applications of information and communication technology into systems that persuade, motivate, and empower users to take action.

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The 8th International Conference on Persuasive Technology featured the latest insights into how mobile and internet-based applications such as mobile games and social networking sites can be designed to support positive behaviors changes in areas such as health, safety, and education.

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The 7th International Conference on Persuasive Technology showed this multidisciplinary diversity in the contributions that spanned low-tech diaries that support cognitive behavior therapy, smart phone-based games that encourage physical activity and training, to ethical perspectives on persuasive technology.

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